Ratings in North & South America are maintained by the Entertainment Software Rating Board (ESRB). To learn more ways to find content that's appropriate for your family, including setting up parental controls, read the Parent Guide to Google Play. If you set up parental controls to restrict apps and games to a certain rating, you won't see any Unrated apps in the Play Store app. Unrated apps are treated like high-maturity apps for the purpose of parental controls until they get a rating. Not all apps in the Google Play store have a rating. An app's interactive features are separate from its content rating. This includes things like whether an app shares a user's location, or if it allows users to interact with each other. In the "Read more" section on the app's details page, you can learn more about the app's interactive features.
Tap Read more on an app's details page to see a description of why the app got its rating. Ratings are typically based on a number of factors, including sexual content, violence, drugs, gambling, and profane language. However, content ratings don't tell you whether an app is designed for users of a specific age. Content ratings are used to describe the minimum maturity level of content in apps.
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